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How to Measure the Impact and Effectiveness of Your Safety Consulting Services

As a safety consultant, you provide a valuable service to help companies improve workplace safety and reduce accidents and injuries. However, to build a sustainable business, you need to demonstrate the impact and effectiveness of your services. Measuring your impact shows your value to clients and helps you improve your services over time. There are several ways to measure the effectiveness of your safety consulting engagements. By tracking key metrics before and after your intervention, conducting surveys, and analyzing cost savings, you can build a data-driven case for the impact of your services. Read on to learn specific strategies and tools you can use to measure the difference you are making to your clients’ safety programs and company culture.

Define Your Safety Consulting Services Goals and Objectives

To effectively measure the impact of your safety consulting services, you must first define clear goals and objectives. These should align with your client’s key priorities and desired outcomes. For example:

  • Reduce workplace accidents and injuries by 25% year over year.
  • Decrease workers’ compensation claims and costs by a specified percentage.
  • Improve safety compliance and audit scores.
  • Enhance workplace safety culture and employee engagement.

Once goals are set, determine key performance indicators (KPIs) to track progress. These may include:

  1. Number and severity of accidents, injuries, and near misses. Compare figures before and after implementing your recommendations.
  1. Workers’ compensation claims, costs, and lost workdays. Measure savings achieved.
  1. Safety compliance and audit results. Gage improvements in scores and a number of non-conformances resolved.
  2. Employee satisfaction and engagement survey results. Look for positive trends in safety-related feedback.
  1. Client satisfaction and testimonials. Request reviews and case studies documenting your impact.
  1. Additional business benefits. Calculate potential savings from increased productivity, quality, and operational efficiency.

By defining targeted goals, selecting appropriate KPIs, measuring results over time, and making data-driven refinements to your services, you can build a compelling case for the value and ROI of your safety consulting engagements. Your metrics and success stories will serve as a persuasive marketing tool to demonstrate your effectiveness to prospective clients.

To determine if your safety consulting services are achieving the desired impact, you need to track key performance indicators (KPIs) related to your goals. Some recommendations:

  • Identify 2-3 high-level goals for your safety consulting services, e.g., reduce workplace accidents by 25% year over year. Then determine specific KPIs to measure progress for each goal. To reduce accidents, track metrics like accident frequency rate, accident severity rate, and lost time injury frequency rate.
  • Survey client satisfaction and testimonials. Send annual or biannual surveys to clients, asking them to rate their satisfaction with your services, likelihood to renew, and if they have seen improvements in safety metrics or workplace culture. Publish client testimonials and case studies on your website and marketing materials.
  • Track employee training and certification. If you provide training and certification for client employees, track the number of employees who complete the training each year and maintain active certifications. This demonstrates your impact and reach.
  • Review safety audits and compliance reports. If you conduct safety audits and evaluations or help clients achieve compliance certifications, review reports year over year to determine if there are improvements in scores, fewer major deficiencies cited, and if clients are maintaining certifications.
  • Calculate cost savings and return on investment. Work with clients to determine an estimated cost of accidents and safety incidents in a year. Then calculate the cost savings and ROI of your services based on improvements in safety metrics. This powerful data can be used to demonstrate your value.

By methodically tracking KPIs related to your goals, conducting client surveys, and calculating cost savings, you will have data-driven proof of the impact and effectiveness of your safety consulting services. Use this information in your marketing to build credibility and trust in the value you provide to clients.

Conduct Client Surveys and Interviews

Conducting client surveys and interviews is key to effectively measuring the impact and effectiveness of your safety consulting services.

Survey Current and Past Clients

Send an email survey to current and past clients, asking them to rate their satisfaction with your services. Include questions about:

  • The value and usefulness of your recommendations
  • Improvements in safety practices and reductions in incidents
  • Cost savings from avoided OSHA fines and lower insurance premiums
  • Overall satisfaction with your consulting and training services

Offer an incentive like a discount on future services to encourage participation. The feedback will help you determine what’s working well and where you can improve.

Conduct Follow-Up Interviews

Schedule phone interviews with key clients to discuss their survey responses in more depth. Some questions to ask include:

  1. What specific impacts have you seen from implementing our safety recommendations?
  1. What challenges did you face in implementing new programs or making operational changes? How could we have better supported you through those challenges?
  1. How would you describe the return on investment you’ve received from our services?
  1. What additional services would be helpful for us to provide?

Review detailed notes during the interviews to identify patterns and insights that can help strengthen your service offerings.

Track Safety Performance Metrics

Work with clients to establish key performance indicators (KPIs) to track the effectiveness of your services over time. Metrics may include reductions in recordable incidents, lost time due to injuries, workers’ compensation claims costs, and OSHA citations. Compare safety performance before and after implementing your recommendations to quantify the impact. Continually monitoring these KPIs will also help identify any drop-off in performance so you can make adjustments to get back on track.

Conducting routine surveys, follow-up interviews, and tracking safety metrics will provide the objective data and testimonials you need to confidently demonstrate your consulting services’ value to existing and prospective clients. Continuous feedback and measurement is key to maximizing your impact.

Review Safety Incident Rates and Statistics

To properly measure the impact and effectiveness of your safety consulting services, you need to review key safety incident rates and statistics.

Review Injury Rates

Compare the total recordable injury rate, lost time injury rate, and severity rate from before you began providing services to the present. Declines in these rates demonstrate your positive impact.

Analyze Accident Statistics

Review the number of accidents, near misses, first aid cases, and OSHA-recordable incidents. Look for decreases over time, especially in high-severity events.

Survey Client Feedback

Send surveys to clients asking them to rate the value and effectiveness of your services. Look for improvements in areas like safety culture, risk awareness, and compliance. Request testimonials and case studies from clients with measurable success.

Benchmark Against Industry Standards

Compare your clients’ safety statistics to industry averages and standards. Outperforming the norm, especially over time, indicates your consulting is driving better outcomes.

Calculate Cost Savings

Estimate the financial costs avoided by declines in accident rates, insurance premiums, fines, and other metrics. Substantial cost savings that coincide with your services demonstrate a strong ROI and business impact.

Highlight Specific Improvements

Call out any safety programs, training initiatives, or other particularly impactful interventions. Connecting key wins to your consulting services helps validate their importance.

Measuring your impact through data, statistics, feedback, and financials allows you to clearly show current and prospective clients the value of your safety consulting services. Continually improving these metrics over time is the best way to demonstrate your effectiveness and build a reputation for excellence.

FAQs: Safety Consulting Services

What are the benefits of safety consulting services?

Safety consulting services provide numerous benefits to companies seeking to improve workplace safety. Consultants have the expertise and experience to identify hazards, assess risks, and implement effective safety management programs. They can help companies reduce workplace accidents and injuries, decrease workers’ compensation claims, and avoid OSHA penalties.

How do safety consultants evaluate a company’s safety program?

Safety consultants will comprehensively assess a company’s current safety policies, procedures, and programs. This typically involves:

  • Reviewing safety manuals, training records, incident reports, and inspection checklists.
  • Observing workplace conditions and employee behaviors.
  • Interviewing managers, supervisors, and frontline employees.
  • Analyzing historical safety performance and key metrics like incident rates.

The consultant will then identify gaps and opportunities for improvement, providing concrete recommendations for enhancing safety. Common areas of focus include hazard identification, risk assessment, safety training, emergency planning, and accident investigation.

What services do safety consultants provide?

Safety consultants offer a range of services to help companies strengthen their safety programs:

  • Program development: Creating safety manuals, training programs, inspection checklists, emergency plans, etc.
  • Hazard assessments: Conduct job hazard analyses and workplace risk assessments.
  • Safety audits: Performing comprehensive audits to evaluate OSHA compliance and identify corrective actions.
  • Accident investigations: Investigate incidents to determine root causes and prevent recurrence.
  • Safety training: Developing and delivering customized training for employees at all levels.
  • Program implementation: Helping companies roll out new or improved safety initiatives.
  • Ongoing support: Providing guidance and expertise to ensure safety programs remain effective.

By leveraging the knowledge and skills of a safety consultant, companies can cultivate a culture of safety and achieve sustainable reductions in workplace incidents. The return on investment can be significant through lower costs and improved productivity.


As a safety consultant, you provide an invaluable service to your clients. However, it is critical that you can demonstrate the impact and effectiveness of your services to current and prospective clients. By implementing key performance indicators, conducting surveys, tracking incident rates, and calculating return on investment, you can build a data-driven case for the value you provide. Do not assume that your expertise and experience alone are enough – in today’s competitive market, you need concrete evidence and metrics to prove your worth. Make measurement and evaluation an ongoing priority in your consulting business. When you can show how to reduce risks, save money, improve processes, and support a safety culture, you will find your services in high demand.


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