Do you know that global smartphone penetration has increased manifold? According to the rough estimate, out of the global population of 7.4 billion people, 6.3 million use smartphones. These people also use mobile apps. Due to digitalization, many businesses have shifted from brick-and-mortar stores to e-commerce. For this reason, they have developed the websites of their companies.
To provide customers with services on the go, they have integrated their websites with mobile apps. People like to shop on localized websites. The same is true with mobile apps. To your surprise, the average person uses 9-10 apps per day and 30 per month. Therefore, to take full advantage of mobile apps, you must seek assistance from mobile app localization services.
Let’s dive into the benefits of Mobile App Localization.
Reaching a Wider Audience
Accessing a global market for your mobile app is full of possibilities. Focus on countries with high demand for your product or service when starting your international app localization project. Be cautious not to try reaching the entire global market without thorough research. China, with its massive app market, is a potential goldmine, but it is very challenging to enter. Therefore, you must localize your app for both Android and iOS platforms so that you can reach a wider audience.
Do you know that Google Play is not available in China? Therefore, you need to deal with many local Android app stores. iOS app localization is easier however the App Store’s rules are the same worldwide. China is Apple’s top iPhone market, making billions in sales. Your company’s research and evaluation can decide that China is the appropriate market for them. With the help of mobile app localization, you can benefit from reaching more users globally.
Also, you may consider using software translation services for smooth localization of your software for different regions.
Showing Your Presence
Make sure your app is visible in different English-speaking markets by adapting it for each location. Consider ASO (App Store Optimization) from the beginning, whether you’re targeting the UK, India, or Russia. For this purpose, you must localize content, images, and descriptions so that visibility on the App Store and Google Play can be increased. Moreover, you should avoid overloading your app with too many keywords.
A good ASO strategy leads to more downloads as your app reaches a wider audience. Even with a limited budget, some level of app localization is necessary to reach the right users. If you want positive reviews to boost your app’s ranking, mobile app localization can help in mitigating the negative feedback.
Providing State-of-the-art User Experience
To improve the user experience for a global audience, focus on app engagement and usability. An inconsistent user experience can hurt your app’s success. Unhappy users uninstall apps with bad experiences because of linguistic barriers. Properly localized apps retain customers and boost engagement.
Therefore, translate your app into various languages and consider cultural nuances. Different countries with the same language may require adjustments for a successful user experience.
Building a Positive Brand Image
Investing in app localization shows you care about quality. Users like accurate translations, suitable visuals, and a polished interface, which boosts brand perception.
Localization builds trust. When users see the effort to adapt the app to their language and culture, they trust the brand more. This leads to loyalty and positive word-of-mouth.
Loyal users stick with the app longer, making more in-app purchases.
They also recommend the app to friends. From a marketing and business perspective, loyal users are valuable. Acquiring new users is costly, but keeping loyal ones is cost-effective and profitable. Increasing customer retention by 5% can boost profits by 25%-95%. Considering the potential return on investment, app localization is an obvious choice.
Competitive Advantage
In the competitive app market, having a translation company for flawless mobile app localization is very important. If a mobile app is not in the native language of the user, they delete it after downloading it, and they don’t even give it a second try. On the other hand, localizing your mobile app gives you a competitive advantage.
To optimize your app for local app stores, use relevant keywords in titles and app names for iOS and in the app description for Google Play. Consider local measurements, currency, and phrases. Proper mobile app localization sets you apart from competitors who don’t give attention to these things.
Your Mobile App Becomes More Recommended
To improve the chances of your app being suggested, it is important to take certain steps. The first thing you need to do is to translate the app into the native language of the target audience. When your app is in the language, people will recommend it to others in app stores.
Furthermore, localizing your app’s content, name, and appearance can be highly beneficial. By adapting your app to suit the local market, you can open up more opportunities for promotion and user engagement.
Wrapping Up
If you want your business to grow globally then you must go for robust mobile app localization services. With the help of these services, you can show your presence everywhere and can reach a wider audience. Moreover, it can help you in providing state-of-the-art services to the people that further enhance the brand identity. Furthermore, it gives you a competitive advantage, and people start recommending your apps to others.
