HomeDigital MailingWhen Does the Tracking Code Send an Event Hit to Google Analytics?

When Does the Tracking Code Send an Event Hit to Google Analytics?

Are you taking or have you already taken the Google Analytics Individual Qualification Exam? In both of these situations, you have probably seen the question “When Does the Tracking Code Send an Event Hit to Google Analytics”. If you are taking the Google Analytics Individual Qualification Exam or are thinking of taking this exam in the near future, then you would definitely want to know the answer to this question. 

Google Analytics is a tool that must be had by all website owners and marketers. The tracking code is at the heart of Google Analytics functionality, which is a piece of JavaScript code that can be embedded within your webpage without any difficulties. This script acts in silence like an observer who records user actions and then sends them as event hits to the Analytics platform.

Let’s know the answer!

When Does the Tracking Code Send an Event Hit to Google Analytics?

When does the tracking code send an event hit to Google Analytics? Finally, it’s time to reveal the answer to this “When Does the Tracking Code Send an Event Hit to Google Analytics?” question. All the questions asked in this exam are multiple-choice questions where you have 4 options, and you need to select the correct one. Below are the choices you saw along with this question, and we marked the right answer in bold with a check tick.

  1. Every time a user performs an action with pageview tracking implemented
  2. ✔ Every time a user performs an action with event tracking implemented
  3. Every time a user makes a reservation
  4. Every time a user adds an event to their calendar

Explanation for this answer

Whenever a user takes some action on a website, app, or any other online platform that has Google Analytics event tracking implemented, the tracking code sends event hits to Google Analytics. Events are a kind of user interaction with the content available on the website. Order forms, discount offers, download buttons, or any specific links are some examples of things you want to analyze through event tracking.

Also Read – What Would Prevent Data from Appearing in a Custom Report

How Does Event Tracking Work?

Event tracking is a way of keeping an eye on and analyzing user interactions with a website or application. It comprises recording certain events or actions that users undertake, which give meaningful insights into user behavior and enable the business to make informed decisions. This is how event tracking generally works:

Identification of Key Events

First, businesses identify what particular events or actions they would like to track. These may include clicks, form submissions, downloads, video views, or any other kinds of user interactions that are seen as important.


After identification of these events, the developers need to instrument the website or app in order to capture and send data about such activities. Usually, this means adding code snippets with JavaScript to relevant elements on a webpage or app.

Tracking Code Implementation

For instance, when a user clicks on a button, submits some form or he/she looks at one page with specific information then this activity will be recorded by the tracking code which has been implemented on either the website or application.

Data Collection

When users are interacting with a site or an application, the details regarding pre-defined activities are tracked by the tracking code. Such data typically contains information like type of event, time stamp, and additional context e.g., page URL and demographics about the user.

Data Storage

Usually, the gathered data gets sent to a platform where it can be stored or an analytics system. This could be either a system located on servers, a cloud-based service, or both. These include Google Analytics, Mixpanel, and Adobe Analytics which are among the widely spread analytics tools.

Analysis and Reporting

Consequently, businesses store and analyze such information to have more knowledge about their customers’ behavior. For example, from this examination, one can tell what features are in trend, what exit pages users leave at different stages of the conversion funnel, or how different marketing campaigns influence user involvement.

Iterative Optimization

This way businesses can use the knowledge gained from analysis to draw conclusions on their websites or application designs. In some cases, this may mean small modifications in user interface design, adjustments towards marketing strategies, or even refining certain aspects associated with bettering user experience as well as meeting business goals.

Privacy Considerations

There is a need for an interest in privacy laws alongside user consent when event tracking is implemented. Some areas have strict policies regarding data gathering whereby companies must obtain permission from users before observing their activities.

Effective implementation of event tracking will enable companies to optimize their digital assets through data-driven decision-making that improves the user experience and helps them achieve their goals more effectively.

Also Read – When Looking To Expand Your Business Internationally On Social Media, What Should You Do First?

Examples of Event Tracking Codes for Various Purposes

Google Analytics event tracking enables the recording of interactions on your website without necessarily leading to a new page view. Here is an example of event tracking code in Universal Analytics syntax for multiple uses. Remember, you have to change “hitType” “your_category”, “your_action” and “your_label” into actual values based on the kind of information you intend to track. Here are some examples of the Google Analytics Event Tracking code:

Example 1: Tracking Outbound Links

This type of event tracking code is used to track the outbound links linked to your website.

ga(‘send’, {

hitType: ‘event’,

eventCategory: ‘Outbound Link’,

eventAction: ‘click’,

eventLabel: ‘example.com’


Example 2: Downloadable Files

Used to monitor the user’s clicks on download links on your website.

ga(‘send’, {

hitType: ‘event’,

eventCategory: ‘Downloads’,

eventAction: ‘click’,

eventLabel: ‘Whitepaper PDF’


Example 3: Form Submissions

This type of event tracking code is used to track the form submission on websites.

ga(‘send’, {

hitType: ‘event’,

eventCategory: ‘Forms’,

eventAction: ‘submit’,

eventLabel: ‘Contact Form’


Example 4: Scroll Tracking

If you want to know how much a user shows interest in your website content you can use this event. This event tracking code helps you to monitor user scrolling behavior. However, this code is performed when a user reaches 75% of the page. You can change the percentage accordingly. 

ga(‘send’, {

hitType: ‘event’,

eventCategory: ‘Scroll’,

eventAction: ‘scroll-depth’,

eventLabel: ‘75%’


These examples showcase how event tracking can be used to gain insights into various user interactions on a website.


What is Google Analytics event tracking?

Google Analytics Event Tracking is a functionality that helps you to monitor and analyze certain user interactions on your site or app like clicks, form submissions, and downloads among other activities.

Can I use event tracking for any type of interaction on my website?

Yes, it’s flexible as you can apply it for different interactions such as link clicks, file downloads, form submissions, and others., thus providing flexibility in tracking those particular actions that matter to your business.

How is event tracking different from pageview tracking?

PageView Tracking captures data when a user loads a page while Event Tracking focuses on specific interactions or actions users take on the page thereby giving more detailed insights into user engagement beyond mere page views.

In which ways can indications from occasion surveillance be utilized by firms?

By analyzing the collected data through event tracking, user actions can be understood better to refine marketing strategies, optimize website design, and enhance user experiences in general. It facilitates decision-making based on data.


In this article, we provide you with the correct answer to your question, “When does the tracking code send an Event Hit to Google Analytics?” Additionally, we also tried to make you understand event tracking code; usage, examples, and more. By using Google Analytics, you can track what users are doing on your website in real time. An Event Hit is sent from the tracking code to Google Analytics when users perform actions on your website such as scrolling, downloading a PDF document, submitting a form, clicking on links, etc.



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