The internet is constantly evolving; the content businesses use on their website should adapt to the changing needs of users to catch their eyes and engage them effectively.
Over the past few years, video has grown to become the most popular form of content because of its ease of consumption. An introductory video is therefore one of the best ways to grab the attention of viewers on a business website.
In this post, let us try to understand the role of intro videos in business promotion and growth.
What Is An Intro Video?
An intro video is to a business what a trailer is to a movie. It is a snapshot of the business created as a 30-60-second-long audio-visual embedded on the website homepage.
The video gives the visitors an idea of what the business is about, what products/services are offered, how it functions, and what they can expect. An intro video is one of the first things that visitors see on the website, so it is important to make it exciting and informative.
An intro video can help a business capture a visitor’s attention in the first few critical seconds before losing them.
A good introduction video should reflect the business personality, convey information and leave the audience wanting to learn more. It can introduce the members of the company, display the business location and tell a story about your business – how it started and where it is going.
It is important to pay attention to planning an intro video because a viewer would use it to decide if your business is right for him/her. Using a free intro maker, you can craft elegant attention-grabbing content effortlessly.It is essentially the most significant video you would ever make and if done right, can skyrocket your brand exposure and conversions.
Benefits of Intro Videos For Business
Adding an intro video to your homepage has several benefits to filling it with text and pictures that could overwhelm visitors at times.
An introduction video on your website makes it instantly interactive. Though some visitors may prefer to read the text, a big majority of users landing on your website would love watching the video to learn more about your business.
With it getting increasingly simple and straightforward to create intro video online, we can see numerous small businesses joining in on the trend. Beyond that, here are a few other benefits to further add value with intro videos.
The primary objective of an intro video is to engage the audience and connect better with them. A video is a great way to show them what it is like to work with your brand.
The text featured on your site limits your ability to showcase your brand identity and personality. Videos, on the other hand, give you an opportunity to show the viewers your business voice, personality, and functionality.
Intro videos are an excellent way to project your core values. Visitors want to find out whether you are fun, bold, assertive, and interesting.
An introductory video helps you answer these questions about your personality and company culture. Another advantage is the ability to reach out to the audiences in a more personal manner, connecting on a deeper level with them.
Once you tell them about your business and culture, you can build meaningful connections with the visitors and further engage them by showcasing your offerings. You can use the video to show them how your products/services work. An intro video is more likely to hold their attention and interest to increase the chances they become your loyal customers.
A business website contains a lot of information in the form of text, graphics, and pictures. However, as internet users have a short attention span, they can easily get overwhelmed and leave the site.
An intro video, on the other hand, provides a simple, interesting way for visitors to get information on what the company is about and what it offers.
Visitors can get acquainted with the brand, products/services, and their features without having to read through lengthy texts that could be boring.
Statistics suggest that up to 60% of people would prefer to watch a video to learn about a product than read a piece of text.
An intro video summarizing the brand, explaining the products or services, and showcasing the benefits of the offerings would help promote the brand and products effectively and spread the brand message.
Search Engine Optimization
One of the top benefits associated with an intro video is SEO. Google search engine prioritizes websites that contain a video embedded in them.
Studies also suggest that a website is much more likely to rank on the first page of a search engine result if it contains a video.
An intro video with a relevant title and keywords can help boost your website’s SEO to a great extent.
Your business website has a high bounce rate when your visitors don’t find the answers to their concerns easily.
An introductory video on the site provides direct, easy answers to questions, getting visitors to stay longer on your website and product pages. Increased time spent on your site helps it rank higher on search engine results, further expanding your brand awareness and reach.
Direct The Visitors
People landing on your website often don’t know what they should do next. Sometimes, they don’t even have an idea of how to navigate. An intro video on the homepage helps provide direction to each visitor.
It may contain something that interests them and encourages them to learn more about the product/service. This is particularly effective for showcasing how the product works and what benefits it delivers to them.
According to surveys, websites that feature introductory videos on their homepage report a 10% increase in their conversion rates. Intro videos are a great way to direct your visitors to something you want them to do.
You can even use them to capture leads by asking viewers to enter email to watch the video. With your intro video, you can encourage the audience to go and check out other parts of the website, share the video through social media platforms or act on other steps mentioned in the video.
An intro video is a highly efficient way to demonstrate what your business is about and what products/services you offer.
It can quickly get your message across without confusing or boring the audience, improving the chances they buy from you.
An intro video is a must-have for any business looking to grow its online presence and increase conversions and sales.