Google web stories are a unique initiative by Google catering to amazing full-screen content with rich visuals. Anyone can design these web stories using the right tools. The best part is that you can actually make money with Google Web Stories.
Yes, you heard it right!
These web stories can prove to be super powerful to help you gain terrific online traction and monetary benefits. So, this exclusive guide uncovers all the in-depth details on exactly what to follow to earn money from Google web stories. So, let’s begin!
What is the working process of the Web Story Ads?
With AdSense and AdManager, you can easily add ads to your Web Stories and connect them to correct CTA’s to create a solid revenue stream. The interstitial ads work best with the Work Story format. Users engage with the ads while they scroll through different pages of your story and stay connected to your Web Story. So, the duration of time is directly proportional to the number of opportunities for Ad impressions. In simple words, the longer the viewer scrolls through your Web Story, the higher will be the number of chances for ad impressions.
So, keeping this in mind, the first Ad is generally placed after two pages of your story. The aim is crystal clear, to optimize monetization level and user experience.
The best thing about Ads is that they are pre-rendered before they are inserted into the Web Stories. The tactic ensures that your viewers will never see an unloaded or blank ad on your informative Stories. However, your viewers may sometimes exit your story past the ad without finishing the whole segment.
Besides all these things, all the Web Story ads are verified properly, which makes them safe and secure. It is next to impossible to spread malware through them. So, content creators and publishers can keep their minds stress-free while working with these ads and adding them to their Stories.
So, now we must get familiarized with the main ways to make money with Google web stories!
3 Ways To Make Money With Google Web Stories
Once you create Google web stories, you can find three types of Google web story ads available on the internet right now. Read about them below.
- Display Ads
These immersive ads can fit into your web story without disrupting the user experience. But which ads network you should pick is entirely upon you! But here’s a fact that we’d like to share.
Did you know Moz shared that visitors who click an ad via the Google Ads network have a 50% more chance of buying the product or service?
So, it is essential to pick Google Adsense to make money with Google web stories. This is because if the web story creator allows ads to appear in the story, the host is entitled to get full ad revenue. Also, Google has also started programmatic ads that run in web stories via AdSense and Ad Manager.
These ads may be in any form, be it text, audio, video or photo. They are merely used to attract more traffic towards the advertiser. AMP Framework is a great helping hand in this process. There are two main components to this process:
- Different web story ads harness the power of the amp-story-auto-ads component in the AMP framework. This component is primarily used for ad placement and quantity. Beware of multiple ads in one story, as it degrades the user experience manifolds.
- There is another wrapper called amp-story-auto-ads which strategically puts your ads in the story in real time. For more recent guidelines, you can go through AMP’s advertising guide to learn more valuable insights.
- Brand Deals
This is mainly done for the exclusive promotion of a service or product. In this, you need to highlight the same using a Google web story. Mind you! Here your story seems just like some ad. So, you must create every story as an ad that brings you more clicks to get that service or product.
- Affiliate Links
Affiliate links can be added anywhere, even on a web story ad. Once you create a convincing web story, you need to add a swipe-up or any other call-to-action button for quick action.
You can even insert direct links to other affiliate websites for users. Expert Advice: Always focus on imparting more value and minimize the use of affiliate links in each web story you create. This will build audience trust and even help you gain more sales.
Now let’s learn about designing a great web story ad.
How to create a Web Story Ad
Let’s now finally learn to craft a perfect web story ad that will help you create buzz on the internet besides making you rich. To do so, you need to ensure some checkpoints to make it a huge success.
- Google web stories are fully mobile-optimized with an enriching experience. So, get ready to never compromise on providing users with a narrative arc.
- Create a perfect ad design that stands out and engages the users in its first go. Cross-check the cover page and CTA button in the ad story.
- Keep an eye on keeping each story’s format to be vertical only. This simple step allows for an increase in views of the ad story like never before.
SEO for better ranking of Google Web Story
SEO is a renowned organic growth hack; even Google web stories need it to outrank its competitors. Follow the given pointers to get an excellent web story ranking that indirectly increases the ClickThrough Rate.
- Include a catchy title
- Proper Metadata details
- Make all web stories self-canonical
- Ensure Google Indexing
- Integrate alt-text on images
Tracking the performance of Web Stories Ads through Google AdSense
Want to analyze your Google web stories earnings? For that, you need to start tracking all Google Ads available on Google Analytics. This section highlights all the points that play a pivotal role in performance analysis to make money with Google web stories.
Tracking the performance of your Web Story Ads is quite similar to tracking Google Ads through the Google AdSense platform. There are different KPIs (Key Performance Identifiers) that you can use to understand your Web Story Ads at a deeper level. Let us have a look at them and understand their meanings.
- Estimated Earnings
Estimated earnings refer to an approximate value of the recent activity of your account. It can be from today, yesterday, the current month, or the past month.
As the name suggests, the metric refers to the number of clicks by the viewers on your Ad.
- Ad Impressions
The ad impression refers to the event when an ad starts downloading on the viewer’s device. The metric changes with the type of Ads that you will display. So, different formats will give a different number of Ad impressions.
However, always remember that the number of Ads in a single Ad unit will vary with expanded text Ads, standard text ads, and display Ads.
- CTR (Clickthrough Rate)
Clickthrough Rate refers to the percentage value of the Ad impressions that lead the viewers to click the Ad. You can click here to get the direct formula for this KPI.
- Impression RPM (Revenue Per Thousand)
The impression RPM is your average earnings calculated by dividing estimated earnings by total impressions and then multiplying it by 1000. Click here to get the direct formula to calculate the KPI.
- Page Views
Page views refer to the count of Google, which is accounted for every time a viewer views a page that displays Google Ads. In simple words, Google counts a value for the users that view the page containing or displaying Google Ads. Google will keep the value of Page View as 1, even if a user views your page once containing multiple ads unit.
Let us understand this with the help of an example. If you have a page that displays two or three ad units and is viewed four times by the viewer, then the value of the page view KPI will be four.
- Page RPM
Page RPM refers to the value calculated by dividing your estimated earnings by the total number of page views and then multiplying the value by 1000. Here is the direct link to get the formula for the KPI.
The Final Verdict
Google web stories are undoubtedly remarkable and engaging short-form content. If designed creatively, they can really prove to be an asset for your brand and business. People from all around the world are already taking advantage of this massive opportunity.
Now that you know all the exciting details about how creating these masterpieces can help you earn a hefty sum of money! Well, it is time to start designing these narrative web stories to augment your online income. Do share your web story links with us below. We would love to see your fantastic stories!