When it comes to business cards, the back side is often left blank. But why waste all that valuable space? Use the back of your business card as an opportunity to stand out from the competition and showcase your company’s personality.
What is a Back of Business Card?
- The back of a business card is, simply put, the other side of the card. This is the side that faces up when the card is placed in a wallet or pile with other cards.
- While the front of a business card typically contains standard information like your name, title, and contact information, the back side gives you an opportunity to get creative.
- This is your chance to show off your company’s branding, add a call-to-action, or include additional information that you couldn’t fit on the front.
- Business cards are typically printed on standard cardstock, but there are also premium options available, like metal business cards or plastic business cards. If you want to really make an impression, consider upgrading your cardstock to make the back of your business card even more eye-catching.
Back of Business Card Ideas with Examples
Now that you know what a back of business card is, it’s time to get inspired. Check out these creative back of business card ideas and examples to get started.
1. Use branding elements
Make sure your back of business card matches the front by using similar colors, fonts, and logos. This will create a cohesive look that reinforces your brand identity. For example, take a look at how Moo.com uses their brand colors and logo on the back of their business card.
2. Include a call-to-action
The back of your business card is a great place to include a call-to-action (CTA). This could be an offer, discount, or simply a statement that encourages the recipient to take the next step. For example, you could include a CTA like “Book a free consultation” or “10% off your first purchase.”
3. Provide additional information
If you didn’t have enough room on the front of your business card, the back is the perfect place to include additional information. This could be your website, social media handles, a list of services, or anything else you want people to know about your business.
4. Get creative with the layout
Don’t be afraid to get creative with the layout of the back of your business card. You can use different shapes, sizes, and even images to make your card stand out. For example, take a look at how this business card from CutCardStock.com uses a die-cut shape to create an interesting design.
5. Make it interactive
Make your business card more interactive by adding QR codes or NFC tags that can be scanned for additional information. You could also include scannable links to your website or social media profiles.
6. Use a unique material
If you really want your business card to stand out, consider using a unique material for the back. This could be anything from metal to wood to plastic. You could even get creative and use fabric or paper. Just make sure the material you choose is durable and able to withstand being carried around in a wallet or purse.
7. Add texture
Add some texture to the back of your business card with raised ink, foil stamping, or even die-cuts. This is a great way to make your card more tactile and interactive. For example, take a look at how this business card from Moo.com uses raised ink to add some dimension.
8. Go for a minimalist approach
If you want your business card to have a more modern look, consider going for a minimalist design. This could mean using a single color or avoiding unnecessary embellishments. Just make sure your contact information is still easy to read.
9. Incorporate nature
If your business is eco-friendly or you want to give off a natural vibe, consider incorporating elements of nature into the back of your business card. This could be anything from leaves and flowers to wood grain or even earth tones. For example, take a look at how this business card from Elegant Cards uses a nature-inspired design.
10. Use humor
If you want your business card to be memorable, consider using humor. This could be anything from a funny pun to an ironic statement. Just make sure it’s appropriate for your business and audience. For example, take a look at how this business card from SpoofCard uses humor to stand out.
The possibilities are endless when it comes to the back of your business card. So don’t be afraid to get creative and use this space to showcase your company’s personality. With a little thought and effort, you can make the back of your business card work for you.